How to become employee of the month with CERM Smart BI

Imagine this: your boss enters your office, looking concerned. Sales are plummeting, revenue is dropping, and margins are negative. If the situation doesn't improve, the company could face serious consequences. What do you do? This is where CERM Smart BI comes into play, offering you a pathway to not only address these challenges but also drive greater efficiency and strategic decision-making within your organization.

Unlocking insights with Smart BI

CERM Smart BI 2.0 is an advanced business intelligence tool designed to help printshops transform raw data into meaningful insights. Whether it’s identifying your most profitable customers, analyzing operational performance, or tracking sales growth, Smart BI enables you to make data-driven decisions that can significantly impact your company's direction. With its automated reporting features and real-time data access, CERM Smart BI empowers businesses to spot trends, uncover hidden opportunities, and optimize efficiency across departments.

Now, let's look at how CERM Smart BI can turn you into the employee everyone relies on.

Analyzing customer profitability

One of the key capabilities of CERM Smart BI is its ability to help you identify which customers bring the most value to your business. Through customer segmentation and margin analysis, the system allows you to visualize which clients are contributing to your bottom line and which may be draining resources.

Imagine this scenario: You filter the data to view this year’s sales figures and margins by country. You quickly see that Austria, Sweden, and Denmark are your top performers, while France lags behind. Armed with this insight, you can recommend prioritizing sales efforts in high-performing regions and possibly revisiting your approach in underperforming markets. You even notice that while some customers might have large invoice values, their actual margins are low. This detailed view lets you focus on the clients that bring real value.

market performance Smart BI

Mapping customer segments for strategic insights

CERM Smart BI also offers powerful visual tools, such as interactive maps, to give you a geographical perspective on your customer base. By mapping customer locations and applying real margin filters, you can see which regions are delivering positive results and where there might be room for improvement.

For instance, you create a map displaying all your customers, color-coded by profitability—green for high-margin customers and red for low. This visualization reveals that while wineries in Sweden are performing well, those in Italy aren’t as strong. You can now consider expanding your efforts in Sweden and optimizing your approach in Italy.

Additionally, the data indicates that it might not be worth focusing on the UK market for spirits, but Austria shows promise. This spatial overview helps you decide where to concentrate your resources for maximum impact.

Tracking market performance over time

Another valuable feature of CERM Smart BI is its ability to track how different markets perform over time, enabling you to spot trends and adjust your strategies accordingly. By comparing sales data across various months, you can gain a clearer picture of your market’s trajectory.

Let’s say you’re focusing on two historically underperforming markets: spirits and wineries. At first glance, they seem to be struggling, but upon closer inspection, you notice both have shown significant growth in recent months. Spirits, for instance, jumped from 3% of total sales in January to 62% later in the year, while wineries saw a similar surge. With this trend in mind, you can argue that these markets might deserve more attention and resources moving forward.

Example spirits_Smart BI

Example2 wineries_Smart BI

CERM Smart BI 2.0 equips you with the tools to dive deep into company data, revealing the stories behind the numbers. By analyzing customer profitability, visualizing market opportunities geographically, and tracking performance trends over time, you can help your company make smarter decisions. With this level of insight, you’re not just responding to challenges—you’re staying ahead of them. And that’s how you become the employee of the month.

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